- Bukalapak’s Choice of Brand Ambassador
- Getting to Know Bukalapak’s Brand Ambassador
- Peran Duta Brand Bukalapak dalam Strategi Pemasaran
- Bukalapak’s Brand Ambassador Campaigns and Achievements
- Tanggapan Masyarakat atas Pemilihan Brand Ambassador Bukalapak
- Pilihan Brand Ambassador yang Tepat
- Pilihan Brand Ambassador yang Kurang Tepat
- Pilihan Brand Ambassador yang Unik
- Kesimpulan
Bukalapak’s Choice of Brand Ambassador
Bukalapak is one of the fastest-growing e-commerce platforms in Indonesia, and it has managed to remain relevant in the extremely competitive e-commerce industry by partnering with various brand ambassadors. The company’s choice of brand ambassadors has seriously impacted its customer base and brand image. Therefore, it is essential to explore the qualities and characteristics of the brand ambassador that Bukalapak has chosen to represent the brand.
Bukalapak collaborates with K-pop sensation BLACKPINK, and more specifically, with artist Lisa, as the brand ambassador to represent its product. BLACKPINK and Lisa have an extensive fan base that spans across various countries globally, and their partnership with Bukalapak has helped to propel the e-commerce platform reach and recognition.
The selection of Lisa to be the ambassador is not without reason. Lisa has a huge following on various social media platforms. Her Instagram account alone boasts an impressive 56 million followers, and she has a strong influence over her fans. Many fans reportedly follow her fashion and beauty routine, which has contributed to her vast popularity. She is the perfect fit as a brand ambassador for Bukalapak as the company wants to showcase its latest fashion and lifestyle products for the younger generation in Indonesia.
Bukalapak’s decision to collaborate with BLACKPINK remains one of the most significant and effective marketing strategies that a company in Indonesia has implemented. Collaborating with the girl group has earned Bukalapak tremendous recognition in the Southeast Asian market. The company has been able to communicate its message to the younger demographic of their audience with this collaboration. This has not only attributed to the platform’s growth but also its popularity among young buyers.
Bukalapak has made the right choice in collaborating with a top-level K-pop group and a member as a brand ambassador. The company has cleverly targeted the younger demographic in Indonesia, who constitutes the largest population and are the most active participants in the e-commerce market. Bukalapak has thus managed to increase its brand awareness and visibility with this marketing strategy.
In conclusion, Bukalapak’s partnership with Lisa as their brand ambassador is impeccable. She has an active presence on various social media platforms and has a massive influence over younger generations. Her association with BLACKPINK has only buttressed her popularity, which has positively affected Bukalapak’s marketing strategy, especially in Indonesia. Overall, Bukalapak’s choice of brand ambassador has been perfect, and it has helped the company propel towards success in the e-commerce industry.
Getting to Know Bukalapak’s Brand Ambassador
Bukalapak, one of the leading e-commerce platforms in Indonesia, has always prioritized building a strong relationship with its customers. In an effort to strengthen this bond, Bukalapak has selected several brand ambassadors who embody the spirit of its brand values: passion, innovation, and teamwork.
Meet Raisa, a popular Indonesian singer, and one of Bukalapak’s brand ambassadors. She has been working with the Bukalapak team since 2016 and has been featured in several Bukalapak campaigns. Raisa’s natural charisma and charm make her the perfect ambassador for Bukalapak, as she has a passion for helping people and a love for innovation.
Raisa has also been an advocate of Bukalapak’s many social initiatives, such as the Bukalapak For Indonesia program. This program aims to encourage the growth of micro, small, and medium-sized businesses in Indonesia, a cause that is very close to Raisa’s heart.
Another Bukalapak brand ambassador is Dion Wiyoko, a well-known actor and entrepreneur in Indonesia. Dion has been working with Bukalapak since 2017 and has been a part of several Bukalapak campaigns. Dion’s energetic personality and entrepreneurial spirit make him an excellent representative of Bukalapak’s brand values of teamwork and innovation.
Dion is also a supporter of Bukalapak Empati, a program that helps the underprivileged communities in Indonesia. Through the program, Bukalapak provides education and training to communities in creating and managing small businesses, empowering them to earn a living and become self-reliant.
And last but not least, Bukalapak’s brand ambassadors also include the Indonesian footballer Irfan Bachdim. Famous for his skills on the football field, Irfan has been a Bukalapak partner since 2017 and has appeared in several Bukalapak campaigns.
Irfan’s passion for football and desire to help others make him an ideal brand ambassador for Bukalapak. He has been a strong supporter of Bukalapak’s various social initiatives, including Bukalapak Peduli Anak, a program that aims to improve the welfare and education of children in Indonesia.
Celebrities like Raisa, Dion Wiyoko, and Irfan Bachdim bring value to Bukalapak’s brand because of their commitment to excellence and their connection to the local community. Bukalapak’s brand ambassadors represent the best of Indonesia, embodying the spirit of teamwork, innovation, and the desire to help others.
Bukalapak is proud to have these individuals as part of its team, and their work with Bukalapak is a testament to the company’s commitment to excellence and its dedication to improving people’s lives.
Peran Duta Brand Bukalapak dalam Strategi Pemasaran
Bukalapak merupakan salah satu platform e-commerce terbesar di Indonesia. Brand tersebut selalu mencari cara baru dalam menjangkau konsumennya, salah satunya melalui model pemasaran melalui duta brand atau brand ambassador. Bagi Bukalapak, duta brand bukan hanya sekadar seorang endorser, tetapi juga menjadi representasi dari nilai-nilai utama mereka, seperti inovasi, kepercayaan, keadilan, serta kepuasan pelanggan. Berikut ini ulasan tentang peran duta brand Bukalapak dalam strategi pemasaran.
1. Mewakili Citra Brand Bukalapak
Seorang duta brand Bukalapak diharapkan dapat mewakili citra positif dari brand tersebut. Dia harus memahami nilai-nilai dan tujuan dari Bukalapak dan mengkomunikasikannya ke publik. Seorang duta brand juga mesti selalu memperhatikan kesetiaan konsumen kepada Bukalapak serta kesan yang ditinggalkan oleh platform itu dalam pikiran pelanggan. Dalam hal ini, seorang duta brand harus mampu menampilkan citra positif dari brand dan mewakili kesetiaan konsumen dalam dirinya.
2. Meningkatkan Keterjangkauan dan Kepopuleran Brand
Seorang duta brand juga memiliki tanggung jawab dalam meningkatkan keterjangkauan dan kepopuleran brand. Dalam hal ini, seorang duta brand harus dapat berkomunikasi dengan publik secara baik dan membangun hubungan yang positif dengan para pengguna online. Duta brand Bukalapak diharapkan bisa merayu dan menarik konsumen baru untuk mencoba platformnya. Selain itu, para duta brand juga harus memperkenalkan produk dan layanan Bukalapak yang mungkin belum cukup dikenal oleh publik, namun dapat memberikan keuntungan bagi para penggunanya.
3. Meningkatkan Kepercayaan Pelanggan dalam Menggunakan Platform Bukalapak
Salah satu tugas yang paling penting dari seorang duta brand Bukalapak adalah meningkatkan kepercayaan pelanggan dalam menggunakan platform tersebut. Seorang duta brand harus dapat membawa pesan penting bahwa Bukalapak adalah platform yang aman dan terpercaya. Dalam hal ini, sebuah testimonial dari orang yang terkait dengan brand dapat sangat berpengaruh agar konsumen tidak merasa curiga dan ragu untuk bertransaksi di Bukalapak.
Dalam menjalankan tugasnya, seorang duta brand Bukalapak harus mampu beradaptasi dengan perubahan dan tantangan yang terjadi dalam industri e-commerce. Bukalapak telah memilih sejumlah duta brand yang dianggap dapat merepresentasikan brand mereka, seperti Nikita Willy, Chandra Liow, Pevita Pearce, dan Josephine Firmstone. Duta brand inilah yang mewakili nilai-nilai Bukalapak dan memperlihatkan kepercayaan pelanggan dalam platform tersebut. Oleh karena itu, Bukalapak berharap para duta brandnya dapat berperan penting dalam merangkul publik dan membangun hubungan yang positif mereka.
Bukalapak’s Brand Ambassador Campaigns and Achievements
Bukalapak is one of the most prominent e-commerce platforms in Indonesia, and the company has been consistent in using brand ambassador programs as one of its marketing strategies. Here are some of Bukalapak’s brand ambassador campaigns and achievements.
1. Chelsea Islan as Bukalapak’s Brand Ambassador
In 2016, Bukalapak hired Chelsea Islan, a talented actress, and model, as its brand ambassador. Islan, who was born in Washington DC to Indonesian parents, has been one of the most visible faces of Bukalapak in many ad campaigns, social media posts, and public events. Islan’s youthful, approachable, and energetic personality has been a great complement to Bukalapak’s brand identity. By collaborating with Islan, Bukalapak has gained more visibility among the younger Indonesian consumers who are passionate about movies, music, and fashion.
2. Raffi Ahmad and Nagita Slavina as Bukalapak’s Brand Ambassadors
Raffi Ahmad and Nagita Slavina are a power couple in the entertainment industry in Indonesia. They are both actors, presenters, and social media influencers with an enormous following. Bukalapak hired them in 2019 as its brand ambassadors, and since then, they have been heavily involved in promoting Bukalapak’s products and services on various occasions, including the company’s anniversary, Lebaran holiday, and live streaming events. Raffi Ahmad’s comedic and spontaneous persona, combined with Nagita Slavina’s elegance and taste, make them a perfect match for Bukalapak’s diverse customer base.
3. Indonesian Athletes as Bukalapak’s Brand Ambassadors
Bukalapak has been actively partnering with Indonesian athletes in various sports, such as badminton, soccer, cycling, and weightlifting, to promote its brand. Some of Bukalapak’s athlete brand ambassadors include Kevin Sanjaya Sukamuljo, a world-renowned badminton player, Firza Andika, a young soccer player, and Julius Joni, a cyclist who competes in international races. Bukalapak’s association with athletes not only enhances its credibility and trustworthiness but also reflects the company’s commitment to supporting Indonesian talents and promoting a healthy and active lifestyle.
4. The Impact of Bukalapak’s Brand Ambassador Campaigns
Bukalapak’s persistent and diverse brand ambassador campaigns have yielded significant outcomes for the company. Here are a few examples:
- Brand Awareness: Bukalapak has gained wider brand recognition among the Indonesian public, especially among the younger generation who are avid social media users. By featuring prominent figures from various backgrounds, Bukalapak has successfully conveyed its message of inclusivity and diversity.
- Increased Sales: Bukalapak’s brand ambassador promotions have attracted more customers and generated more sales revenue. For example, during the Ramadan holiday in 2019, Bukalapak’s sales increased by 36% compared to the same period in the previous year.
- Social Impact: Bukalapak’s partnerships with athletes and other public figures have also created positive impacts on society. For instance, Bukalapak has initiated a campaign called “Buka untuk Bangsa” (Open for the Nation) that supports the training and education of young Indonesian athletes who have the potential to compete nationally and internationally.
All in all, Bukalapak’s brand ambassador campaigns have helped the company to establish a stronger brand image, build customer loyalty, and contribute to the development of Indonesian society. With the continuous growth of the e-commerce industry in Indonesia, Bukalapak is poised to set new milestones and inspire more people to join its mission of creating a more accessible and inclusive digital economy.
Tanggapan Masyarakat atas Pemilihan Brand Ambassador Bukalapak
Bukalapak, sebuah marketplace asli Indonesia, telah memiliki brand ambassador yang menjadi wajah perusahaan mereka. Pemilihan brand ambassador ini menjadi salah satu strategi pemasaran yang diterapkan oleh perusahaan untuk meningkatkan awareness dan kepercayaan publik pada merek Bukalapak.
Namun, pemilihan brand ambassador Bukalapak ini memicu berbagai macam tanggapan dari masyarakat, mulai dari positif hingga negatif. Berikut adalah beberapa tanggapan dari masyarakat mengenai pemilihan brand ambassador Bukalapak.
Pilihan Brand Ambassador yang Tepat
Sebagian besar masyarakat menyambut baik pilihan Bukalapak dalam menentukan brand ambassador mereka. Salah satu brand ambassador Bukalapak yang dianggap tepat dan berhasil mendapatkan kepercayaan publik adalah Emil Dardak, mantan Wakil Gubernur Jawa Timur.
Emil Dardak dianggap memiliki profil yang positif dan bersih, serta memiliki kemampuan dalam berkomunikasi dan membangun relasi yang baik dengan publik. Keberadaan Emil Dardak sebagai brand ambassador Bukalapak diharapkan dapat meningkatkan trust dari masyarakat terhadap perusahaan Bukalapak.
Pilihan Brand Ambassador yang Kurang Tepat
Terkadang, pemilihan brand ambassador yang dilakukan oleh sebuah perusahaan dapat mendapatkan tanggapan yang kurang positif dari masyarakat. Contohnya seperti halnya pemilihan Mulan Jameela sebagai brand ambassador Bukalapak pada tahun 2020 yang lalu.
Pemilihan Mulan Jameela sebagai brand ambassador Bukalapak dirasa kurang tepat oleh masyarakat. Hal ini dikarenakan sederet kontroversi dan skandal yang menimpa Mulan Jameela, sehingga menyebabkan publik meragukan baik kredibilitas dan integritas Mulan Jameela sebagai public figure maupun trust pada perusahaan Bukalapak.
Pilihan Brand Ambassador yang Unik
Pilihan brand ambassador Bukalapak sebelumnya yang juga mendapatkan perhatian dari publik adalah Baim Wong. Baim Wong merupakan seorang artis dan selebgram yang populer di kalangan masyarakat, yang kemudian menjadi bintang iklan Bukalapak bersama dengan tokoh kartun Pikachu.
Perpaduan antara artis lokal dan karakter kartun yang familiar ini memberikan kesan unik dan kreatif pada pemilihan brand ambassador Bukalapak. Banyak masyarakat yang menyambut positif dan menaruh minat lebih dalam perusahaan ketika melihat iklan Bukalapak yang memiliki unsur kreativitas dan humor.
Kesimpulan
Pemilihan brand ambassador merupakan salah satu strategi penting dalam meningkatkan awareness dan trust pada sebuah perusahaan. Pilihan yang tepat dan unik dalam menentukan brand ambassador dapat memberikan efek positif pada kepercayaan dari masyarakat pada merek perusahaan tersebut.
Namun, pemilihan brand ambassador yang kurang tepat atau kontroversial dapat memberikan efek negatif pada trust dari masyarakat pada perusahaan tersebut. Oleh karena itu, perusahaan harus cermat dan teliti dalam menyeleksi dan menentukan brand ambassador agar dapat memberikan efek positif pada publik.
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